Retail Strategy


	Primary care physicians are the true holders of market share. Women, who still make the majority of health care purchases for their families, usually select a primary care physician within a short distance of their home. Primary care providers establish and maintain long-term relationships with these patients/customers. Consequently, they have significant influence over where a patient is referred for additional services. In order to capture and retain market share in their defined primary and secondary markets, hospitals and their specialists must develop or affiliate with successful primary care practices. Retail Strategy is the process hospitals and physicians use to target and capture market share in primary care medical practices. This process includes: Identifying the geographic targets Conducting a demographic analysis of the population Analyzing physician supply and demand data Understanding the current "retail" position Understanding the competitor's "retail" position Data mapping and drive time analysis Developing capacity, strategic, replacement and mission recommendations Identifying implementation tactics		Retail Strategy is the basis for recruiting primary care physicians and other providers to attain and sustain market share. Retail Strategy also drives the creation of a Strategic Medical Staff Development Plan to ensure the right number and types of specialists to meet the needs of primary care providers and their patients. *Read "The Case for a Medical Practice Retail Strategy," published in the Journal of Medical Practice Management, December, 2004.* If you would like to learn more about Retail Strategy contact hcg-info1@halleyconsulting.com "Halley Consulting's primary care retail strategy delved down to a level of detail that was very impressive. It helped our team strategically position our employed medical practices in the marketplace. I expect it will guide our acquisition and development of employed and affiliated primary care and specialty practices for many years to come." Michael Spine Vice President, Planning & Marketing Bon Secours Richmond Richmond, Virginia
	PO Box 118 Westerville, Ohio 43086 614-899-7325 Phone 614-543-7325 Fax		Contents of site © The Halley Consulting Group, LLC. Not for reproduction or distribution without written consent.